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A good proportion of the fake UGG websites we have identified so far on this blog do have the word UGG in the domain name so this clarification from UGG Australia marks them out definitively as fake UGG websites. With the help of my blog readers I have now identified over 200 fake UGG websites. They got in touch with me recently and thanked me for identifying fake UGG sites (credit goes to those who responded to my initial post on the subject).UGG Australia’s lawyers are now trying to get these fake UGG sites removed from Google search results. If you wish, you may read the DMCA complaint that caused the removal(s) at ChillingEffects.org.” in the search results – this is a result of complaints made on behalf of UGG Australia. UGG Australia is focusing initially on websites that are using some of the stock images to miss-represent their products i.e.

The UGG Australia warning contains some helpful clarification which can assist in the identification of fake UGG websites – that is websites claiming or appearing to claim their product is genuine UGG Australia boots when in fact the products are fake Chinese UGGs. The full details on UGG Australia’s website are here. I quote “If you are viewing UGG? Australia product on-line anywhere other than uggaustralia. “Card, this product is most certainly counterfeit.”